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Press Release

ICVR Partners with Perforce to Launch On-Demand Virtual Production Courses

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September 6, 2023

Los Angeles, CA - ICVR, a Los Angeles-based company, is thrilled to announce a strategic partnership with Perforce Software, a leading provider of scalable development and DevOps solutions. Together, they have developed Perforce U, an initiative aimed at empowering 3D artists, designers, and technical directors in the virtual production industry.

Perforce U offers a comprehensive range of free, on-demand virtual production courses, equipping both new and seasoned filmmakers with the necessary skills to master cutting-edge tools, concepts, and workflows. Participants will have the opportunity to learn from the experts at ICVR and Perforce, who bring their extensive experience and industry-standard knowledge to the forefront of this program that offers:

Free On-Demand Training: Access exclusive tutorials and training materials on utilizing virtual production tools like Unreal Engine, Maya, and 3DS Max, at no cost.

Virtual Production Certifications: Earn certifications in virtual production, enhancing your professional credentials and enabling you to showcase your expertise to your network.

Access to Free Tools and Best Practices: Discover a wealth of free tools and invaluable best practices that can be seamlessly integrated into your virtual production workflows, amplifying your creative potential.

Technical Skillset Development: Expand your technical skillset and gain a deeper understanding of how version control can streamline and optimize your virtual production processes.

Speaking on this collaboration, Sinan AlRubaye, Chief Experience Officer at ICVR, stated,

"We are excited to partner with Perforce Software and bring Perforce U to the virtual production community. Our shared vision of advancing the industry and our expertise in interactive content creation using Unreal Engine makes this collaboration truly remarkable. Perforce U will enable professionals to push boundaries and deliver groundbreaking projects."

For more information about Perforce U and to enroll in the courses, please visit

About ICVR:

ICVR is a digital production studio focusing on game development, immersive experiences, and virtual production. We specialize in end-to-end interactive content creation, tools, and pipeline development using game engines.

ICVR is dedicated to helping advance the virtual production industry. We aim to continuously innovate and build tools that enable producers and creatives to deliver truly groundbreaking projects.

About Perforce Software:

Perforce Software is a trusted provider of highly scalable development and DevOps solutions. With a commitment to dynamic development, intelligent testing, risk management, and boundary-less collaboration, Perforce Software sets the industry standard for version control.


Sinan AlRubaye

Chief Experience Officer